Ready To Drink Podcast
The Ready To Drink Podcast is built for founders, operators and leaders navigating the next era of beverage. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.
Hosted by twenty-two year adult beverage industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust.
Ready To Drink Podcast
Quick Sips: Is Hemp REALLY killing the Bourbon industry? Chris Fontes, Founder of High Spirits
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Is the Bourbon industry actually afraid of hemp drinks?
Chris Fontes, founder of DrinkHighSpirits.com, joins Nate Fochtman on the Ready To Drink Podcast to dismantle the myth that "fizzy hemp water" is stealing bourbon’s lunch.
The truth? Bourbon drinkers are loyalists. They aren’t swapping a $400 bottle of whiskey for sparkling hemp water. According to Chris, the decline in alcohol consumption isn't about competition - it’s about health, aging and the simple fact that "it hurts to drink" as we get older.
Watch the full unscripted breakdown of the hemp beverage revolution.
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