Ready To Drink Podcast
The Ready To Drink Podcast is built for founders, operators and leaders navigating the next era of beverage. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.
Hosted by twenty-two year adult beverage industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust.
Ready To Drink Podcast
Shannon Urban-Denise on Sobriety, Anxiety & Building Roam Beverages
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Shannon Urban-Denise, Founder & CEO of ROAM THC Beverages, for a raw, unfiltered conversation about sobriety, anxiety, entrepreneurship, and the future of hemp-derived beverages.
Shannon shares her journey from corporate healthcare and “mom wine” culture to rehab, five years of sobriety and eventually discovering hemp-derived THC beverages as a different path forward. What started as personal survival turned into ROAM - a craft-brewed, small-batch THC beverage brand focused on real ingredients, social responsibility, and reasonable regulation.
This episode goes beyond product talk. It dives into:
• Alcohol culture and recovery
• Anxiety and presence vs. escape
• Building a THC beverage brand from scratch
• Distribution challenges in Pennsylvania & New Jersey
• The fight for hemp beverage legislation
• Why social responsibility matters in emerging categories
No scripts. No talking points. Just two Drexel grads who accidentally discovered they overlapped in college - now building in a category reshaping the adult beverage industry.
If you’re a founder, operator, distributor, policymaker, or someone questioning your relationship with alcohol - this conversation is for you.
Learn more about Roam: ROAMDrink.com
Subscribe for more founder-level conversations in alcohol, functional, and hemp beverages.
The episode is brought to you by The FreeMind Group - FMGStrategy.com
Save 10% on Happie Beverages: functional, clean and built to make you feel good
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Presented by The FreeMind Group - FMGStrategy.com
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
