We Ditched Alcohol for THC: The Wild West of the Hemp Beverage Market | Peri Higgins & Mike Podlogar of More Love

Meet Mike Podlogar and Peri Higgins, Co-Founders of More Love, a hemp-derived THC sparkling beverage based in Hatfield, PA. In this episode of the Ready To Drink Podcast with host Nate Fochtman, Mike and Peri share their journey from successful careers (including investment banking and co-packing) to creating a nationally available alcohol alternative.

More Love is designed to be the ultimate social substitute for alcohol, offering great flavors like Sun Berry, Orange Tide, and Pineapple Colada, without the hangover.

In this deep-dive, you'll learn:

The Power of Federal Legality: How their hemp-derived THC product enables them to sell and ship Direct-to-Consumer (DTC) in up to 28 states, bypassing traditional, regional distribution bottlenecks.

Building a Market from Scratch: The unique challenges and excitement of pioneering an entirely new "Wild West" distribution network in a control state like Pennsylvania.

Product Philosophy: Why they focus on cocktail-inspired flavors and their vision of creating a "net positive" social beverage that raises the bar for the industry.

Entrepreneurial Advice: Their non-negotiable tips for aspiring entrepreneurs entering the challenging beverage market.

Whether you're curious about the future of social drinking or looking for inspiration on launching a consumer packaged goods (CPG) brand in a complex regulatory environment, this interview is a must-listen.

Ready To Drink Podcast is hosted by Nate Fochtman, Founder of The FreeMind Group.